What women want from their Brands? The Changing World of Marketing to Women.
Branding is important. You may think, "I can't brand myself. I am just little old me, who thinks of me as a Brand?" Well you are wrong. You are branding, for good or ill, all the time. But are you doing it in a way that will advance your hopes and dreams?
Some people have constantly shifting brand. What is that? It is someone who is always changing their profile picture. You see, even if the numbers are small, you want everyone who sees your profile picture to recognize you immediately. They then will respond immediately in a positive or negative way. But they will not miss recognizing it is you.
If they do not recognize your brand is you, they may miss your content, good or bad, they miss it altogether. If they recognize your brand, and your content has been undesirable to them then they will know it is you (a good thing) and move right past your content (a bad thing). It does not matter how your content is delivered, Social media, email, blog posts, websites, or ad sites. They'll just skip it.
If they do not recognize your brand is you, they may miss your content, good or bad, they miss it altogether. If they recognize your brand, and your content has been undesirable to them then they will know it is you (a good thing) and move right past your content (a bad thing). It does not matter how your content is delivered, Social media, email, blog posts, websites, or ad sites. They'll just skip it.
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But if your brand is attached to meaningful, targeted and valued content your brand screams in their head, "You gotta look here". Again they read your social media post, they open your email, they visit your add, your blog and or your website. Or maybe your forum post!
What is Valued Content? Well here is an info-graphic of a survey conducted to figure that out. As mentioned this tells us what kind of experience a woman wants to have with the content delivered by their branded partners. They want the content to be Authentic, Entertaining and delivered in story form. So tell stories, authentic ones, about your life, your experiences your products.
What is Valued Content? Well here is an info-graphic of a survey conducted to figure that out. As mentioned this tells us what kind of experience a woman wants to have with the content delivered by their branded partners. They want the content to be Authentic, Entertaining and delivered in story form. So tell stories, authentic ones, about your life, your experiences your products.
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