How To Use Facebook Groups To Engage With Your Target Market?

You probably won’t be surprised to learn that Facebook is the #1 social media platform used by businesses. In fact, according to eMarketer, 41% of US small businesses now use Facebook as part of their online marketing strategy.

In May 2009, Facebook introduced business Pages, which would allow business owners to consolidate their presence on the platform – no more groups, no more personal profiles for business use. The vast majority of business owners switched over to using a business Page, and in 2010 Facebook re-launched Facebook groups. These new groups, however, were intended largely as a way to connect with real-life friends and families.

While pages are the primary tool businesses owners should be using to market their business on Facebook, groups can be an extremely effective add-on strategy in many industries and niches. When used correctly, groups can be an incredible source of traffic, and can lead to increased engagement and authority for your business.

By participating in other people’s industry-related groups, you can help establish yourself as an authority in your field. Offering useful advice and tips can help you become a valued member of the group; and as people grow to trust you, they’ll want to find out more about you (and your business).

Perhaps the most beneficial use of Facebook groups, however, is to create and participate in your own interest-related groups. Groups give you the opportunity to engage with your audience in a much more personal and relatable way, and allow you to become a part of your target market’s day-to-day conversations. Create a group that welcomes conversations about anything related to your industry. For instance, if you’re a contractor, you could start a group where people could ask questions about or discuss home renovations or DIY building projects.